marketing 24/7

Marketing 24/7 conference 2011

Greetings from Sibiu! These past 2 days of marketing, entrepreneurship and social media conference have been long, but very rewarding by all means and it has been a true pleasure to meet such lovely people. People working in household businesses such as small inns in Sibiu, psychologists, trainers, designers, PR&marketing freelancers, photographers, programmers, people working on social media in-house or in social media agencies and many more attended this event and spiced up the whole atmosphere during the networking sessions.

Since networking was only one of the interesting parts at this conference, I’ll try to sum up the information gathered during Marketing 24/7. Day 1 focused on entrepreneurship and ways to develop your business by using your skills at their maximum. Dragos Roua, a speaker I personally enjoyed hearing a lot, made it clear that people who are writing blogs and making a fortune out of it aren’t selling publicity on their blogs, but rather focus on building supporting products for their niche and helping the people who read their blogs get even more value out of the whole xPRience (see copyblogger).

“Focus” was actually a word which also appeared on Marius Ghenea’s presentation about the basics of entrepreneurship: “if you don’t focus on one business, you lose sight of all the businesses you’re trying to make successful”. This is a great lesson for people who are trying to get hold of all types of information from all types of places and lose touch with the thing they’re actually interested in *yours truly included*.

Day 2 evolved around socialising a business, making it more human in front of its potential public. We even had the opportunity to discuss psychology with Adrian Raulea, who made us understand that we spread both out positive and our negative energy around and we can control our own well being by simply FOCUSING ( :) ) on the present.

The second part of each day contained 2 workshops one could attend. I chose Guerilla Sales and Financial Health on the first day and appreciated every moment of it, since it was a chance to learn more about effectively selling a product in a win/win situation and getting to know why cash flow, bookkeeping and financial planning/management are vital in sustaining a business. Eusebiu Burcas was the best “prof” in Economics I’ve had so far, because he actually made sense of what was written on the powerpoint presentation (a thing I haven’t experienced in my Audimax so far).

Workshops of the second day allowed people interested in social media to find out tips’n'tricks of the trade from experts working in different companies in Romania. There was even a part where Adrian Mironescu and Ciprian Gavriliu invited us to briefly develop a communication strategy for a virtual company (in groups) – a great exercise of creativity.

All in all, the Marketing 24/7 xPRience was an opportunity to learn, to network and to enjoy the parts of Economics you DON’T  find in schools or universities. And it was great!

Marketing 24/7 and me

Looks like I’ll be making a short trip to Romania this week. Why, you ask?

Because the first marketing event I’ve ever attended (back in 2009: see article in Romanian here) is just about to start! This year is the 4th edition of Marketing 24/7 and the debated topics sound pretty nice: implementing social media in your business and making it work effectively for you, learning how to communicate fast and efficiently with your costumers and creating valuable content and so many more!

Among the speakers from various business fields are also Marius Ghenea (an antreprenour whom I’ve seen on TV hosting a show where people can present their business ideas and get feedback + financial support from different areas “Arena Leilor”) and Ciprian Gavriliu, a very, very interesting person who’s taught me a lot of valuable insights on marketing&social media through his online radio talk show, “Online Shift”.

Since the official blogger of this event will probably be posting articles in Romanian, I’ll try to update you on the things happening at the event in English. Also looking forward to tweeting live on the spot!

Meet you there! You can still sign up for the event on its official website ;)

joaca de-a crescutul mare

stiu ca ai observat faptul ca-n ultima perioada am scris mai rar, si probabil putin mai orientat pe activitati concrete. it’s what I do a lot these days. dupa doua zile de marketing 24/7, in care am invatat atatea lucruri noi, incat nu le pot insirui aici pe toate (dar pe care le poti gasi la el daca te intereseaza detalii – I couldn’t have said it better myself), am decis sa iau o pauza.

de fapt, imi place in general sa iau pauze peste pauze atunci cand timpul imi permite acest lucru. astfel reusesc sa ma adun mai repede cand am de trecut prin situatii noi si sa am forta necesara de a trece cu bine peste toate.

zilele astea m-am gandit tare mult la xPRimentul pe care l-am pornit alaturi de tine. intr-un fel, eram hotarata sa-mi schimb stilul de scris si sa devin o mica review-ista, pentru ca aveam impresia ca asta ne va aduce amandurora satisfactii. si totusi, am decis pe moment sa nu te chinui in vacanta. in fond, suntem lejeri, mergem la mare si ne bronzam (sau stam in birouri si o citim pe “asta mica” :) ), deci nu cred ca o abordare foarte agresiva a vietii ne-ar ajuta la ceva. not yet.

sa nu uitam totusi sa crestem. la minte, la spirit, in dragostea pe care o purtam oamenilor care merita, in sanatate fizica si mentala. in coltisorul acesta de world wild web (c) o vei face cu zambetul pe buze. de partea asta am eu personal grija :)

ce te-a facut pe tine sa cresti in ultima vreme?

business meets pleasure

me and the guyscrede-ma, daca nu mi-ar fi placut sa aflu informatii fresh despre un domeniu foarte vast si extrem de incitant, nu ti-as fi povestit si tie all about it! azi mi-am dorit sa fac un nou xPRiment, asa ca am tulit-o de la scoala direct la un meeting pentru dezvoltare web, organizat de Ciprian Stavar la Camera de Comert si Industrii.

e vorba de un eveniment premergator sesiunii de comunicari marketing 24/7, editia a III-a, care va avea loc cel mai probabil la inceputul lunii iunie si la care cred ca voi participa si eu. sunt sigura ca oricui e interesat de marketing online i-ar prinde bine niste sfaturi despre cum sa-si analizeze traffic-ul, cum sa-si optimizeze site-ul in asa fel incat sa aduca un numar mai mare de potentiali clienti pe pagina lui si cum sa foloseasca un blog al companiei intr-un mod cat mai util (in acest sens ar mai fi o gramada de exemple de dat despre lucrurile pe care trebuie sa le afli).

desi recunosc ca sunt cam beginner, mi-a placut intreaga discutie pornita de la afirmatia ca “bannerul pe bloguri e mort!” si am reusit sa inteleg putin “cu ce se mananca” treaba. momentan sunt in faza in care sedimentez informatiile si acumulez altele noi, atat din carti, cat si de la oamenii din buis. ma bucur enorm ca am avut ocazia sa particip la acest event, si sa cunosc latura interactiva a viitorului meu job (partea cu networking-ul fiind asigurata de Rares, Cristi, Aurelian si Adi).

sunt momente in care descoperi o intreaga lume noua, de care nu ai fi dat daca nu ar fi fost sa faci un mic xPRiment. tu cand ai patit asa ceva si ce ai avut de invatat?

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