dragos roua

Marketing 24/7 conference 2011

Greetings from Sibiu! These past 2 days of marketing, entrepreneurship and social media conference have been long, but very rewarding by all means and it has been a true pleasure to meet such lovely people. People working in household businesses such as small inns in Sibiu, psychologists, trainers, designers, PR&marketing freelancers, photographers, programmers, people working on social media in-house or in social media agencies and many more attended this event and spiced up the whole atmosphere during the networking sessions.

Since networking was only one of the interesting parts at this conference, I’ll try to sum up the information gathered during Marketing 24/7. Day 1 focused on entrepreneurship and ways to develop your business by using your skills at their maximum. Dragos Roua, a speaker I personally enjoyed hearing a lot, made it clear that people who are writing blogs and making a fortune out of it aren’t selling publicity on their blogs, but rather focus on building supporting products for their niche and helping the people who read their blogs get even more value out of the whole xPRience (see copyblogger).

“Focus” was actually a word which also appeared on Marius Ghenea’s presentation about the basics of entrepreneurship: “if you don’t focus on one business, you lose sight of all the businesses you’re trying to make successful”. This is a great lesson for people who are trying to get hold of all types of information from all types of places and lose touch with the thing they’re actually interested in *yours truly included*.

Day 2 evolved around socialising a business, making it more human in front of its potential public. We even had the opportunity to discuss psychology with Adrian Raulea, who made us understand that we spread both out positive and our negative energy around and we can control our own well being by simply FOCUSING ( :) ) on the present.

The second part of each day contained 2 workshops one could attend. I chose Guerilla Sales and Financial Health on the first day and appreciated every moment of it, since it was a chance to learn more about effectively selling a product in a win/win situation and getting to know why cash flow, bookkeeping and financial planning/management are vital in sustaining a business. Eusebiu Burcas was the best “prof” in Economics I’ve had so far, because he actually made sense of what was written on the powerpoint presentation (a thing I haven’t experienced in my Audimax so far).

Workshops of the second day allowed people interested in social media to find out tips’n'tricks of the trade from experts working in different companies in Romania. There was even a part where Adrian Mironescu and Ciprian Gavriliu invited us to briefly develop a communication strategy for a virtual company (in groups) – a great exercise of creativity.

All in all, the Marketing 24/7 xPRience was an opportunity to learn, to network and to enjoy the parts of Economics you DON’T  find in schools or universities. And it was great!

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