Fashion Blogs: Turning into Influencers

In the beginning, there was Vogue. (And Elle, Cosmo, Marie Claire and a whole lot of other women’s fashion magazines) A few years ago, these were called “the Bibles” and used to rule the fashion industry by setting the trends for the seasons to come and being followed “religiously” by women from all over the world. It was every girl’s dream (including mine) to work as an editor in chief at such a magazines.

Since then, the tables have turned. Indulging in the great opportunity Web 2.0 offers (creating a blog so easily), people who were in love with fashion started writing their own articles and comments on the way they see the trends evolving in the upcoming seasons.

 

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